Year 10 Print Media: Your brief

Egmont UK Ltd
Dear Student,
Egmont UK Ltd are always on the lookout for new ideas and pride ourselves in the role we have already played in launching many children’s magazines to the market.
We are currently working on a project to reignite the success of womens’ magazines by attracting a younger audience. We are aware that most womens’ magazines are aimed at females aged 16 and older due to their content, such as Cosmpolitan and Glamour.
At Egmont UK Ltd we already offer a magazine for younger ‘ladies’ with our successful title ‘Gogirl’ magazine.
“Go Girl is a girl's best friend! Filled with fun activities, cool quizzes, friendship tips and everything girls want to know about their fave celebrities, it's all a girl needs. Go Girl is funny, friendly, informative and entertaining.

The magazine is packed with posters of their fave stars, perfect puzzles to keep readers busy for ages and lots of quizzes so girls can find out all about themselves. There's gossip on all the coolest TV, pop and movie stars, celeb secrets, hilarious embarrassing stories, fun photostories and friendship features.

Go Girl is the coolest lifestyle magazine for girls aged 7-11 and showcases the latest fashions, hot new products and competitions where girls can win once in a lifetime experiences. It's an inclusive club that every girl can be part of and will give every girl a fun, exciting experience in a safe, colourful way.

Every issue has a great free gift and the website adds another layer to the Go Girl world. It's an all-girl party of friendship and fun!”
We now want to bridge the gap between these magazines and are looking for ideas for a new magazine aimed at females 11-16.

We recognise that it is important to respond to the concerns and identity of our modern culture and as such we are not interested in reproducing the out of date representations which have previously been such an important feature of lifestyle magazines.
We are also keen to use technology to respond to new lifestyle habits of the young, building on such successes as the iPod.
We are planning a launch of a new girls’ magazine for a monthly publication starting in the autumn, ready for the new high school audience; and here is where you have a chance to become involved. We would like to commission new designers for this first copy to give us some ideas about how we can target our audience and also use new technologies to engage them.
Remember we want our new magazine to keep all the successful codes and conventions of womens’ magazines whilst offering something fresh and relevant to the lives of our young target audience in the 21st century.
You have one week in which to research, plan and prepare and then you will be asked to complete four tasks to help us draw up a short list of entries for our final selections.
Remember to:

• keep your responses sharp and to the point

• use diagrams and illustrations to support your ideas

• use successful codes and conventions

• target your audience
We look forward to receiving your entry.
Yours faithfully,

Fi Mayll
Editor in chief

The Creative Review!

An amazing website with a fantastic blog that you should read regularly as part of your studies!
http://www.creativereview.co.uk/home

Print coursework examples

Both of these pieces of print work achieved full marks in Assignment Bank 1- Print- 5 marks

Trend Hunter: Check out the new RSS Feeds at the bottom of the blog

Trendhunter feeds on: Top 10 Trends, Style and Fashion and Marketing Strategy now appear at the bottom of this blog. Check them out for inspiration.

Who is the target audience?

What do you make of this editorial? What ideology is being portrayed? What messages are at play?
What do you think of it?

Representation: Colour boards

Or perhaps you prefer the 2009 Mens Print winner!

Fancy a bit of Justin Timberlake?
Look at how similar the styling and use of colour is in the last two years Men's Print winners though!
And both are a total contrast to the 2008 winner...Tom Ford for Men...which I will leave down to you to research as it is far too provacative for these pages!

The Billboards

And the Magazine versions

Winner of "Best New Female Fragrance Print Advertisement": Fragrance Awards 2010

Gucci's Flora 2010 Campaign
What do you think?

The Billboard Advert

 The Magazine Adverts

Three different perfumes- using the same composition

Celebrity Perfumes- which campaign do you think is the most effective?

Miss Dior Advertising Campaign

Perfume pour loo

A nice play on the classic perfume beautiful people ads. Here we see the toilet cleaning product, Ambi Pur, which as been relaunched in the Australian market featuring the hospital grade disinfectant with fragrance that could pass for an attractive perfume.

The evolution of Shalimar by Guerlain

Here is shown the evolution of a perfume advertisement. A perfume is a product which can live for years. People are used to a fragrance and need to find it when they want. So even if the bottle of the perfume can not change, its advertisement can make its image change. Therefore, ads are essential in the life of a product. The advertising campaign has to consider the evolution of the trend but also the will of the brand for its product. We can take the example of Shalimar by Guerlain. As you can see on this picture, the ad from 1984 is different as a current one. The picture are more and more net. Women faces have a bigger place in current ads. And the body is more and more revealed.

Calvin Klein's Obsession campaign

The above Kate Moss advertising uses sex, a very familiar stimuli in marketing campaigns, to elicit a conditioned response. The latter is, according to the theory of classical conditioning, an involuntary response. Even though most males seeing the advertisement, in this case for Obsession, mentally are unlikely to believe that merely using Obsession will make them more desirable to attractive members of the opposite sex, the goal of Calvin Klein’s marketing staff is to convince consumers subconsciously that purchasing Obsession will lead to increased success on the market of love. Undoubtedly, the market is saturated with fragrances that use explicit sexuality as a marketing tool, often conveyed by suggestive advertising, dark bottles and brand names referring openly to sex. In addition to Calvin Klein’s Obsession, Allure and Passion are other product names known to most consumers. It is generally believed that a company has to play on sex to successfully introduce a new fragrance on the market, but more products than just CKOne has proved this theory wrong.

Analyse the cover of two magazines. How do the covers appeal to their audiences?

How to complete the task. EXAMPLE answer

IPC Media- PRINT Task

Z Layout vs Left Third layout

These two front covers show the difference between a Z layout and one that uses the Left Third.

Media Studies Music Magazine Cover Analysis

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Hottest Color Combinations in Magazine Covers

I am a big fan of colourlovers.com. It has been a great source of inspiration for me. In fact, I always go to this site when I’m looking for color palettes and color combinations to use in my design projects. Another thing that I love about colourlovers is its “trends” section where they feature different covers of popular magazines. This way, other designers could keep a pulse on what professional designers are doing with colors.

Read more and check out current trends....


And another site for further inspiration is this one:
"Colour of the Top 20 Magazine Covers"......

A useful site for your PRINT project.

As part of your PRINT Magazine Front Cover project you will need to be thinking very carefully about the demographics of your target audience. This site gives lots of very useful information about them...
Check it out here.....

Magazine cover design: Newsstand VS Subscriber

What happens on the newsstands remains at the newsstands. That should be the motto for the magazine industry as the trend toward producing split covers for the same magazine (one for the newsstands and one for the subscribers) continues to sky-rocket. It is becoming rare to see a magazine with the same cover on both the single copy and the subscription edition of the same issue. I know there is an art for designing magazine covers, and in some cases there are formulas (Just take a look at the last few years of Cosmopolitan). However, dishing a different cover for the single copy buyer than that of the subscriber, is becoming a questionable art of what some call new marketing ways to reach the first time buyer and others refer to as the art of hip hip hypocrisy to trick the first time buyer.

Read more HERE...