...: December 2010

Monday, 6 December 2010

Example Television Storyboard

Remember your storyboard should start with your MYTV screen ident, and end with a scheduling ident.
You should complete 8-16 shots.

Sunday, 5 December 2010

Or perhaps you prefer the 2009 Mens Print winner!

Fancy a bit of Justin Timberlake?
Look at how similar the styling and use of colour is in the last two years Men's Print winners though!
And both are a total contrast to the 2008 winner...Tom Ford for Men...which I will leave down to you to research as it is far too provacative for these pages!

The Billboards

And the Magazine versions

And...the Men's Winner for Print 2010

What do you think?

Winner of "Best New Female Fragrance Print Advertisement": Fragrance Awards 2010

Gucci's Flora 2010 Campaign
What do you think?

The Billboard Advert

The Magazine Adverts

Institute of Market Research- check out these results!

This study is into the effect of 'verbal puffery' and 'visual puffery'. It also confirms the importance of the visual image in your campaigns. Check it out here...

An excellent thread - Market research into fragrance advertising.

This has some interesting comments and an interesting and alternative way for you to conduct market research for your own campaign. Be imaginative! Read more...

Wednesday, 1 December 2010

Advertising- publicity stunts and experiential communication

Some interesting ideas to inspire you for your own advertising campaign.

Advertising stunts and ideas Q1|2008

View more presentations from Ayman Sarhan.

History of Advertising

What I find most interesting about this slideshow is how important the 'visual image' has become and how the 'copy' has almost entirely disappeared. Why do you think this is so?

This is particularly useful for your project if you focus on the year 2000 onwards.

History of Advertising

View more presentations from Tugce Esener.

Advertising:Psychology of Communication

This is an excellent slideshow to study for your Assignmnet 3: Fragrance Advertising coursework

Advertising Psychology

View more presentations from Carmen Neghina.

Welcome. Thank you for visiting 'Belvoir Media' - a blog that has been created to share ideas and learning resources that will support you with your learning experiences whilst studying GCSE Media Studies at Belvoir High School. It is also a space dedicated to sharing your practical production work and celebrating your achievements.

The blog will regularly be updated with new stuff to assist your understanding of the topics of study and the wider aspects of Media Study; so keep your eyes peeled!

Why Media Studies IS an academic subject.

Every now and then, Media Studies gets what is ironically called “a bad press”.

Even after a general election in which the media played a pivotal role (television debates, the 24-hour news feeding off the corpse of Gordon Brown after his accidental on-mic comment, the on-screen worm during the debates etc.), even after all that, Media Studies gets described as a “Mickey Mouse subject”.

It would be hilarious if it wasn’t so serious. We live in a mediated world, a reality constructed around us and constantly filtered through the media. Although you might experience some of reality directly (in an unmediated way), your response to that reality is inevitably informed by your exposure to the modern media. When you see yourself in the mirror, do you not judge yourself by the standards of beauty and style laid down by the fashion and beauty industries?

When someone is innocently taking pictures of kids playing in the park, are we suspicious that they’re up to no good? In our relationships with each other, do we take people at face value, or do we make judgements based on the way we think they should be? When we desire consumer goods, why is that exactly? Why do we want things? How does that happen?

We get soundbite politics – because of the media. We get personality politics – because of the media. We learn to act the way we do – because of the media. We learn to talk the way we do – because of the media. We get turned on, we get excited, we get angry, we laugh and we cry – because of the media. We became convinced that Gordon Brown wasn’t up to the job – because of the media. We panic about vaccines, medicines, food, drink, sunshine – because of the media.

To understand how things happen, why they happen, and why they keep happening is, for me, a fit subject of study.

None of this is to mention the skills you develop in Media Studies – skills in writing, editing, analysis, research, design, publishing, video and audio editing/mixing, project management, people skills etc. – which are incredibly useful and incredibly transferrable. One of the things you often hear from the media who give Media Studies a bad press is that, “Anyway, there are no jobs, there are too many people coming through and they won’t get jobs in the media.”

Well. Either it’s a Mickey Mouse subject, or it’s “too hard”, a demanding and impossible industry to get into. Which is it? It’s like saying you shouldn’t study Physics because you won’t get a job at CERN; or that you shouldn’t study law because you won’t get to be a “top barrister”. If you study English and you don’t do so at Oxford or Cambridge, what are your chances of getting a “top job”?

The transferrable skills you learn in Media Studies will equip you for working life, whatever you end up doing. And most of you will end up doing several jobs.

So. Next time someone scoffs at Media Studies, ask them this: when did you last go a day without being exposed to the media, in print and on screen? When did you last have an opinion of your own making?

Next time someone calls it a Mickey Mouse subject, ask them this: who owns the Mouse? What other companies do they own? What was the turnover of this company last year? Which member of the board of this company is also a member of the board of another huge company? How does one business relate to the other? How influential are they? Who are their competitors? How does this competition benefit or harm consumers? What ideology does the company who owns the mouse try to impose upon the world? Why do they do this?

Mickey Mouse subject?

View more presentations from Rob McMinn.

...

Monday, 6 December 2010

Example Television Storyboard

Sunday, 5 December 2010

Or perhaps you prefer the 2009 Mens Print winner!

And...the Men's Winner for Print 2010

Winner of "Best New Female Fragrance Print Advertisement": Fragrance Awards 2010

Institute of Market Research- check out these results!

An excellent thread - Market research into fragrance advertising.

Wednesday, 1 December 2010

Advertising- publicity stunts and experiential communication

History of Advertising

Advertising:Psychology of Communication

My Blog List: Year 11 Double

My Blog List: Year 11 Single

My Blog List: Year 10 Media

Followers

CR Blog

Best Design Options

TREND HUNTER - Top 10 Trends

TrendHunter.com - Marketing Strategy

TrendHunter.com - Style and Fashion Trends

Basenotes: Perfume News

The Scented Salamander: Perfume & Beauty Blog & Webzine

A.I.M

FIND resources on:

Creative Briefs

FILM CLUB showings

Blog Archive

Links