Egmont UK Ltd
Dear Student,
Egmont UK Ltd are always on the lookout for new ideas and pride ourselves in the role we have already played in launching many children’s magazines to the market.
We are currently working on a project to reignite the success of womens’ magazines by attracting a younger audience. We are aware that most womens’ magazines are aimed at females aged 16 and older due to their content, such as Cosmpolitan and Glamour.
At Egmont UK Ltd we already offer a magazine for younger ‘ladies’ with our successful title ‘Gogirl’ magazine.
“Go Girl is a girl's best friend! Filled with fun activities, cool quizzes, friendship tips and everything girls want to know about their fave celebrities, it's all a girl needs. Go Girl is funny, friendly, informative and entertaining.
The magazine is packed with posters of their fave stars, perfect puzzles to keep readers busy for ages and lots of quizzes so girls can find out all about themselves. There's gossip on all the coolest TV, pop and movie stars, celeb secrets, hilarious embarrassing stories, fun photostories and friendship features.
Go Girl is the coolest lifestyle magazine for girls aged 7-11 and showcases the latest fashions, hot new products and competitions where girls can win once in a lifetime experiences. It's an inclusive club that every girl can be part of and will give every girl a fun, exciting experience in a safe, colourful way.
Every issue has a great free gift and the website adds another layer to the Go Girl world. It's an all-girl party of friendship and fun!”
We now want to bridge the gap between these magazines and are looking for ideas for a new magazine aimed at females 11-16.
We recognise that it is important to respond to the concerns and identity of our modern culture and as such we are not interested in reproducing the out of date representations which have previously been such an important feature of lifestyle magazines.
We are also keen to use technology to respond to new lifestyle habits of the young, building on such successes as the iPod.
We are planning a launch of a new girls’ magazine for a monthly publication starting in the autumn, ready for the new high school audience; and here is where you have a chance to become involved. We would like to commission new designers for this first copy to give us some ideas about how we can target our audience and also use new technologies to engage them.
Remember we want our new magazine to keep all the successful codes and conventions of womens’ magazines whilst offering something fresh and relevant to the lives of our young target audience in the 21st century.
You have one week in which to research, plan and prepare and then you will be asked to complete four tasks to help us draw up a short list of entries for our final selections.
Remember to:
• keep your responses sharp and to the point
• use diagrams and illustrations to support your ideas
• use successful codes and conventions
• target your audience
We look forward to receiving your entry.
Yours faithfully,
Fi Mayll
Editor in chief
12 years ago
