Double Award Campaign: What do I need to do?

How you will be assessed:


You need to produce the following:
(1) An Individual Portfolio of your Research and Planning, and a Presentation, which will include:
• your research into the issue of healthy lifestyles in your local region, area or community
• research and pre-production materials detailing information about the content of the campaign, its target audience and how the production work will be organised and scheduled
• one idea and treatment for each of the two media forms you choose to work in
• a presentation of your ideas to the client prior to production to gather feedback
• detailed pre-production work for each of the two linked media products that form your campaign. (45 marks)

(2) A Campaign that consists of two fully realised linked media products from different media forms
(e.g. a documentary video and website pages, or radio adverts and posters). (35 marks)

(3) An Individual Evaluation which will consider the success of your campaign and your own role in the production process. This review and evaluation should be approximately 500 words (or equivalent) in total. (10 marks)

You may, if you wish, work as part of a group of up to four members to complete your planning and production. You will, however, be assessed on your individual contribution, so you must clearly identify and record the contribution you personally make to the final outcome.
Both the Portfolio and Evaluation must be individually produced, even if you are a member of a production group.
According to the specification you will be assessed as follows:
AO3 Demonstrate research, planning and presentation skills.
AO4 Construct and evaluate your own products using creative and technical skills.

Your marks will count as 30% of the Double Award.

Double Award Campaign: Promoting Healthy Lifestyles

Brief
Poor health caused by lifestyle choices is an international problem, particularly in richer countries like the UK. One Step 21 is a group dedicated to combating this trend by helping us all to take one step towards improving our lives in the 21st century. The group believes that we can all have a healthier lifestyle if we each take simple informed actions to improve our general well-being. One Step 21 is developing a new campaign to help us to identify the simple steps we could take every day at home, at school and at work, to improve the quality of our lives and of those around us.
As a student aware of the impact the media can have on its audience, One Step 21 would like you to contribute to their campaign in your local area or nationally. This might focus on the health and lifestyle issues facing people in your own region, area or community.
You will need to investigate the current issues surrounding health and lifestyles, and how these can be improved. You will also need to research the specific ways in which this could affect people in your local region, area or community. As part of your research, you will need to use some of your findings to identify and justify your choice of target audience. You will then need to develop your own ideas for promoting healthy lifestyles via the local or national media.
You will need to plan and produce an integrated campaign using two of the following media forms:
• Print and Electronic Publishing, including newspapers, comics, magazines
• Moving Image, including television, film and video
• Radio, including commercial, network, public broadcasting, community etc.
• Web-based Technologies / New Media, including websites, podcasts and gaming
Your teacher has been asked to act as an agent for One Step 21 and is fully committed to this initiative. Your teacher will set you a strict deadline which you must observe.