Evaluating your campaign

The specification states:
Now offer an individual evaluation of your integrated campaign. This will include:
- a critical account of your role in the production process
- your assessment of the success of your campaign in meeting the demands of the brief
- your assessment of your success in meeting the needs of the target audience.
 
The mark scheme states:
The Evaluation


The evaluation should reflect on the student’s individual role within the group collaboration and how successfully:
• the two media products are linked
• research has been used to fulfill the brief and meet the needs of the client
• the products apply appropriate codes and conventions
• the products target the appropriate audience
• representational issues have been addressed
• the production process is organised and scheduled
• considerations of any rules and regulations have been applied.

To be marked at the highest levels, the evaluation needs to draw on convincing evidence and valid criteria.It  should be approximately 500 words.